Profeeds Corporate Social Responsibility and Sustainability

Profeeds believes in giving back to the community and empowering these communities with skills to allow them to become independent and earn a steady income.


Profeeds believes in giving back to the community and empowering these communities with skills to allow them to become independent and earn a steady income.

Poultry farming offers good returns on investment which not only allows families to be able to feed themselves but generates continual sustainable income for their livelihoods. One of the biggest community empowerment offerings is to provide Broiler Management Trainings which commenced in 2010. Profeeds provide these training programmes at no charge to over 8 000 small-scale farmers on an annual basis.


Trainings and customers – uplifting lives

Mrs Dube has been a customer from the very beginning of her layer project and Profeeds have walked with her through her ‘layer journey’ when she started off with 20 birds and now currently has 600 birds.

Feed and broiler house community set-ups

Profeeds has been involved in a number of chicken poultry projects in partnership with other stakeholders in line with their objective of continual upliftment of communities e.g. collaborations with Irvine’s Zimbabwe and Innscor Africa Limited notably for the Dotito and Chivi Projects. Profeeds provided feed for their first batch of 2,000 birds. Management were very excited with these projects.

The idea of the school project set up at Dotito Primary School in Mount Darwin was for the school to consistently grow broilers in the correct manner so as to :

  • Enable the school to raise money required for their core school projects
  • Practically teach school children and other community members as to how to correctly grow chickens and be able to apply the training they receive in their home-based projects

A Korean Church Mission has been taking care of a community out in Westgate, Harare with the primary aim of encouraging poultry production as a way of generating income for the families based in that community. Profeeeds provided feed at a 20% discount to 12 families which greatly assists the families to cover their cost of their first project of 12,000 birds. Profeeds Technical Specialists routinely visit this area to help keep up with training requirements at no charge.
In addition, the business provides Dairy Feed to the Rusitu Community in Chipinge.

Free Training

8,000 Trained

Profeeds provides free training to over 8,000 small scale farmers


Corporate Social Responsibility

ZWL 1 Million Spent

of which ZWL 780,000 was allocated to out- growers support through farmer training

Mothers Are Geniuses (MAGS network support)

Profeeds sponsored this very integral part of society in assisting them uplift their living standards in mainly rural areas with income generating projects, through support of both feed and expertise. The company is very proud to be associated with MAGS who work very hard with over 3,000 rural women countrywide.

Old aged pensioners, orphanages and other charitable organisations

Ulysses Eastern Highlands Rally received sponsorship as well as St Michellines Orphanage and Mason old aged pensioners who received food hampers during the year.

Healing with Horses

A therapeutic centre in Bulawayo receives ongoing commitment of support from Profeeds which fits in line with the company’s mission of healing children and communities in Zimbabwe through equine assisted activities and therapies. The company has been proudly associated with this organisation for over 5 years. A recent centre of similar nature has been opened in Harare. Assistance goes in the form of horse feed and monthly contributions to help sustain these animals.


Animal welfare support

Since the inception of Profeeds Prodog chunks in 2012, Profeeds have committed to contribute 50 cents for every pack of Prodog chunks sold to the Zimbabwe National Society for the Prevention of Cruelty to Animals (ZNSPCA), a very worthwhile charity cause. Profeeds also assist ZNSPCA with additional requirements to help with the upkeep and welfare of animals.

During the catastrophic Cyclone Idai period, Profeeds donated aproximatley 20,000kgs in animal feed towards the Cyclone Idai Relief Fund which was distributed through ZNSPCA.

The company donated approximately ZWL 15,000 towards a series of projects under the Veterinarians For Animal Welfare Zimbabwe (VAWZ). VAWZ vaccinated over 1,800 animals, performed spaying and neutering operations to dogs and cats and provided general check-ups and assistance in various areas around the country. Vaccinations and sterilisation campaigns were covered in areas such as Mazowe, Caledonia, Chimamanimani, Beit Bridge, Nyika and Bikita Districts. Rabies has become a huge risk in our country and Profeeds are committed to continue working with VAWZ. Two workshops were funded by the company, directed towards donkey welfare and elephants in captivity. The company is committed to the support of ongoing campaigns into the future.

Approximately, 5 metric tons of beef feed was donated to the Kariba Animal Welfare Foundation Trust (KAWFT) over the last two years which assisted in feeding starving buffalo and other animals stranded on Antelope Island.

Cyclone Idai Donations

20,000kgs In animal feed

Towards the Cyclone Idai Relief Fund which was distributed through ZNSPCA.