Vision, Mission & Values


Our vision is to improve the quality of life of the customers in our chosen target markets and thereby create and unlock value for all our stakeholders. We do this by bringing access to best value consumer staple and durable goods at the lowest relative prices.


Innscor Africa Limited is a focused group of light manufacturing businesses which produce a number of Zimbabwe’s iconic brands in the consumer staple and durable product space. We manufacture consumer staple and durable goods for the mass market through a managed and where strategically appropriate, integrated portfolio of businesses which:

  • benefit from being part of our Group
  • have the ability of being lowest cost producers
  • have the ability and potential to achieve scale
  • have the ability to become market leaders

The Group operates under the direction and management of an active, experienced team who add value through their industry expertise, deep market knowledge, professional management and entrepreneurial creativity.


  • Passion for value creation
  • Entrepreneurial spirit
  • Leadership
  • Quality in all we do
  • Integrity
  • Accountability
  • Trust
  • Collaboration