PROBRANDS

Our Origins & Evolution

Founded in 2007 during a period of critical commodity shortages, Probrands (Private) Limited emerged to address a pressing market need: providing affordable, high-quality everyday essentials to consumers facing economic challenges. What began as a supply-driven solution quickly grew into a trusted brand, recognized for reliability and value.

From Distribution to Manufacturing Excellence

As demand increased, we strategically expanded our operations from distribution into manufacturing, establishing local production capabilities to enhance quality control and value addition. This transition strengthened our ability to deliver consistent, competitively priced products while supporting local industry and employment.

Today: A Trusted Household Name

Probrands has evolved into one of Zimbabwe's most recognized and reliable FMCG brands, serving both modern trade partners and consumers nationwide. Our leadership team drives continuous innovation, ensuring we remain at the forefront of Zimbabwe’s fast-moving consumer goods (FMCG) sector.

About

Our product range:

Staples

• Rice
• Maize Meal
• Pulses

Breakfast

• Cereal (Oats)
• Milk Powder
• Creamer
• Beverages (Coffee)

Snack Foods

• Popcorn

Household & Cleaning

• Candles
• Detergents

Condiments

Baking & Desserts

• Royal Range