Mr Greg Coleman
Cnr Hacha and Shumba Road
Ruwa
Zimbabwe
+263 772 125 417
+263 772 125 418
+263 772 798 266
+263 8677 195 171
Founded in 2007 during a period of critical commodity shortages, Probrands (Private) Limited emerged to address a pressing market need: providing affordable, high-quality everyday essentials to consumers facing economic challenges.
What began as a supply-driven solution quickly grew into a trusted brand, recognized for reliability and value.
From Distribution to Manufacturing Excellence
As demand increased, we strategically expanded our operations from distribution into manufacturing, establishing local production capabilities to enhance quality control and value addition. This transition strengthened our ability to deliver consistent, competitively priced products while supporting local industry and employment.
Today: A Trusted Household Name
Probrands has evolved into one of Zimbabwe’s most recognized and reliable FMCG brands, serving both modern trade partners and consumers nationwide. Our leadership team drives continuous innovation, ensuring we remain at the forefront of Zimbabwe’s fast-moving consumer goods (FMCG) sector.
About
Our product range:
Staples
Breakfast
Snack Foods
Household & Cleaning
Condiments
Baking & Desserts
| Name | Position Held |
|---|---|
| Mr Greg Coleman | Managing Director |
| Mr Terence Kasenya | Commercial Executive |
| Mr Tsephang Nare | Finance Manager |
| Mr Tafara Zenda | Sales and Marketing Executive |
At Probrands, our CSR initiatives reflect our deep commitment to uplifting communities across Zimbabwe.
Probrands remains committed to driving meaningful change through strategic partnerships and initiatives that uplift communities, promote wellbeing, and foster long-term development. Our efforts continue to focus on healthcare, education, food security, and youth empowerment, aligning with our values of inclusivity, compassion, and sustainability.
