BAKERS INN CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY
OUR STRATEGIC APPROACH
Bakers Inn are delighted to report on the brand’s Corporate Social Responsibility and Sustainability matters, with the aim to highlight the details of the business’s strategy, commitments and progress towards creating an ever more sustainable and successful business. Bakers Inn are committed to strengthening the communities at large.
As Zimbabwe’s largest bread producer operating across communities throughout the country, the brand is extremely passionate about upskilling, recruiting and retaining great people and empowering them to grow long-term careers within our organisation. The business also recognises the significant impact our corporate social responsibility strategy can play within local communities. The business is extremely proud of the significant impact its teams have had by working closely with these communities to raise standards of living and to support the basic needs.
The business encourages its staff to volunteer and work with charities which the business and the Group collectively support. Thanks to the continued commitment of their teams, their community involvement is delivering well ahead of targets.
Baker’s Inn through the I AM Baker’s INN initiative is striving to create capable, dedicated employees to sustain the growth and success of the business. For many years, through the membership of key business organisations, such as the Confederation of Zimbabwe Industries, National Baker’s Association of Zimbabwe and the Zimbabwe National Chamber of Commerce, the business has worked closely with Government and industry leaders to help influence continued investment in nurturing skills and developing careers within the Bread sector.
I AM Baker’s INN
This is an internal cohesion plan which is important to the implementation of Baker’s Inn’s strategic objectives. I AM Baker’s Inn Project is a mission-critical vehicle to work towards building a strong internal culture to drive performance.
The work that we do places us at the heart of many different communities. The business is committed to supporting the areas in which it operates in, leaving a positive and lasting legacy. The valued team members work incredibly hard to support their communities, near and far, through bread donations and direct involvement in community and social services.
Through the Volunteer Programme Baker’s Inn strives to use its resources to support a range of non-profit endeavours within local communities to create sustainable and long-term value.
The long-term goals are to:
- Contribute to a healthier and more sustainable community for all
- Enhance our reputation and standing in the community
- Provide opportunities to support and develop our employees, and lead by example
At the beginning of the year, Baker’s Inn joined other Innscor Africa Limited Companies and contributed food donations and goods worth ZWL400,000 to families affected by Cyclone Idai, which claimed hundreds of lives and left a trail of destruction in Manicaland, particularly in Chimanimani and Chipinge.
Loaves of Bread Donated
In addition to other products donated by Group Companies.
Baker’s Inn Community investment initiatives seek to improve access to quality education. To this end, Baker’s Inn refurbished a classroom at Huyo Primary School, Karoi, Mashonaland West Province in 2016. This project benefited over 600 school children. We partnered with the Zimbabwe National Army to construct a full school block at Mbalabala Secondary School, Matabeleland South. This school project is pivotal for the community which had no secondary school in a 15 km radius.
Baker’s Inn as part of its investment in the community contributes towards the Zimbabwe National Army Charities sponsorship and participation.
When the cholera epidemic struck Harare in 2018, Baker’s Inn donated and installed a number of water tanks in Glen View and Budiriro to provide portable water to affected residents.
A further investment in the water and sanitation sector augmented water supplies to Mauya Adventist Primary School in Karoi 2018 through a donation of two 5,000 litre water tanks.
To enhance service delivery in local authorities, the business donated Fire Engines to Hwange Municipality, Victoria Falls Municipality, Gwanda Municipality and Chipinge Municipality between 2016 and 2018.
The pinnacle of this support to local authorities was the partnership with the Harare City Council in September 2019 to repair the road network in Graniteside, where over ZWL400,000 in materials support was donated to the City of Harare to carry out this work.
in Road Rehabilitation Project
Over ZWL400,000 in materials support was donated to City of Harare to repair the dilapidated road in the Sheppeton factory in Graniteside.
1.5 Million Km's
Bread deliveries cover over 1.5 million Km's in a month
Our Daily Bread
Our key product is staple in this country and all families strive to consume bread daily to sustain their livelihood. However, the current economic environment has narrowed incomes considerably resulting in many not being able to afford to buy bread regularly. Baker’s Inn has over the years devolved a deliberate plan to ensure vulnerable groups have access to our bread. Despite reduced volumes and ever-rising production costs, Baker’s Inn donates and delivers over 25,000 loaves daily to children’s homes, old people's homes and prisons.
Apart from bread donations, Baker’s Inn provided food hampers to cover three months of supply to 300 households in Jambezi (Chief Shava, Matabeleland North) and Kezi (Chief Malaba, Matabeleland South) in 2017.
Baker's Inn Staff Investment
At Baker’s Inn we believe that our 2,000 workers are our greatest assets. Their welfare is therefore vital to the well-being of the business. In this hyper-inflationary period where disposable incomes are declining and failing to keep pace with the costs of goods and services, the business has continued to review its remuneration regime to cushion staff and retain skills. In addition, the Group’s Employee Share Scheme has benefited employees through direct dividend payments.
Where possible staff loans and housing schemes have provided important incentives to foster a sense of belonging through the Group’s Employee Share Trust scheme, as well as through the business.
Staff Wellness programmes which includes sports days and health checks help greatly in supporting team-building and keeping staff revitalised.
Building Young People
The business provides internship opportunities and trains over 20 students from tertiary institutions each year. Some of the students are then offered employment at the completion of their studies.
On an annual basis Baker’s Inn supports grassroots sports through sponsorship of events, as well as soccer and netball kits to schools. There are also schemes to provide fees to school children, as well as initiatives to sponsor prize-giving days.
Our bread deliveries cover over 1.5 million kilometres a month throughout the country, directly supporting over 12,000 small traders daily with over 400,000 loaves of bread trading, from which they realise over ZWL140,000 in daily profits.
Supporting Daily Traders
Baker's Inn brand supports over 12,000 traders daily