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National Foods

Category:
Light Manufacturing

Group Managing Director

Michael Lashbrook

Head Office Address

10 Stirling Rd
Workington
Harare
Zimbabwe

Telephone Numbers

+263 4 781182-91

About

National Foods has a long history stretching back to early last century, when two separate families, the Palte family and the Harris family, started separate businesses, which eventually came together as one.

Joseph Palte started his company, J. Palte & Co in 1908 in Bulawayo, where he traded as Miller and Merchants. When he died in 1934, his son, Jack, took over the business. He expanded it in 1952, when Tiger Oats became major shareholders.

Meanwhile in 1915 Mark Harris established Mark Harris Manufacturing in what was then Salisbury, using the trade name Atlas. In 1920 he sold his shares to the British South Africa Company (now Anglo American Corporation).

The same year C. Harris & Co., which was later renamed Harris Brothers, was established in Bulawayo. It was then that the brand name Red Seal was born. The Gloria brand name was also born.

In 1924 Mark Harris Manufacturing was renamed Rhodesian Milling and Manufacturing Company.

In 1956 the Rhodesian Milling and Manufacturing Company purchased Harris Brothers. However, the Red Seal brand was taken over by Harris Maize Milling and Produce Company, a company founded the same year by three sons of C. Harris, the founder of Harris Brothers.

In 1964 Harris Maize Milling and Produce Company merged with J. Palte & Co. to form Palte Harris. In 1970 Palte Harris went public as Palte Harris Industrial Holdings.

In 1975 the Rhodesian Milling and Manufacturing Company merged with Palte Harris to form National Foods, bringing together the Gloria and Red Seal brands.

The company has grown to become one of the largest manufacturers and marketers of food products in Zimbabwe and the Southern African region.


Red Seal

Red Seal is Zimbabwe’s most loved and recognised food brand. It is one of the country’s top ten Superbrands and cuts across eleven categories and, indeed, is ‘A Part of Every Meal.’ The Red Seal conveys a guarantee of quality, and, the rosette is the most well-known embodiment of success in Zimbabwe. Red Seal was first used in 1925. It was a brand developed by the Harris Brothers, who at the time were based in Bulawayo. This is why the brand has an affinity with our Southern Region consumers, particularly. In 1969 when Palte Harris and, the then, Rhodesia Milling merged to form National Foods, Red Seal became the most well-known brand in its stable and has grown from strength to strength.

Gloria

In 1920 Gloria flour was launched in the country. It has become Zimbabwe’s revered flour brand and the Self-Raising Flour, in its distinctive blue and gold packaging, is the country’s best selling pre-packed flour. Our other variants – Cake, Plain and Brown can always be found in all retail stores countrywide and are growing in popularity.. Bakeries throughout the country use Standard Flour and All Purpose Flour (APF) in the production of bread and confectionery. Gloria is the bakers’ choice, Trusted Since 1920.

Mahatma

Mahatma was established in the 1970’s . Mahatma Rice is Zimbabwe’s most cherished rice brand. Recently extended into Mahatma Jasmine, Mahatma Basmati and Mahatma Brown variants, Mahatma continues to offer the rice connoisseur the best quality rice in the country. Mahatma is truly Perfect Everyday Just like Mum.

Stockfeeds

National Foods Stockfeeds is the most well-respected brand in the country having been in the business for over fifty years. This brand caters for poultry, beef, pigs, dairy, horses, dogs, fish amongst many others. There is a feed for every animal. There is significant research and development invested in the brand to ensure that we are always at the front end of nutritional advancements. This is the number 1 feed for every breed in Zimbabwe. Farmers know, with National Foods Stockfeeds, they stand to Gain by Maximising their Yields.

Better Buy

Established in 2008, this is National Foods’ youngest brand. It can currently be found primarily in the rice category where its Better Buy White Rice and Better Buy Parboiled variants have been performing extremely well. It has become a household name in a very short space of time. Both customers and consumers now know that Better Buy is Must Buy.

NATIONAL FOODS HOLDINGS LIMITED
Michael Lashbrook Chief Executive Officer
Richard Mann Group Operations Executive
Rosseweater Usayi Group Human Resources Executive
Leigh Howes Group Legal Executive
Workmore Chimweta Group Marketing Executive
Lovejoy Nyandoro Group Financial Executive
Chipo Nheta Managing Executive – Maize Milling
Mutali Chawanda Managing Executive – Flour Milling
Lewis Ngwenya Managing Executive – Stockfeeds
Nigel Weller Managing Executive – MCG
Godwill Nyakwende Managing Executive – Depots